Brand Marketing Specialist (Temporary)
Description du poste
The Brand Marketing team with its “consumer-first” approach is the heart within the Marketing department, ensuring the brand is always portrayed in the right way across all touchpoints.
Are you excited about listening to consumers and staying up to speed on the latest consumer and market trends? Then you might be the right person for us: We are looking for a highly motivated, creative and innovative personality for the position of Brand Marketing Specialist. This is a temporary maternity cover position for 8 months.
In this role, you will work on developing creative Brand Marketing initiatives, specifically what drives top of mind awareness, brand salience and per capita consumption. Working closely with the National Brand Marketing Manager to contribute to the annual business plan by creating, planning and executing brand, advertising and new products initiatives with an entrepreneurial and innovative approach.
YOUR RESPONSIBILITIES
Creative Brand Marketing
In this exciting role, you work across the various fields of Brand Management. Together with your team, you develop innovative campaigns that raise awareness for the brand. Further on, you aim to win new and intensify existing consumers with various initiatives. In every single project, you ensure that the brand and the consumers are always at the centre of attention and make sure that we reach them in the most effective way.
Advertising & Digital Marketing
As a Brand Marketing Specialist, you are responsible for the creation and execution of iconic Cartoon Occasion campaigns in the Swiss market. You creatively communicate how Red Bull gives consumers wings at the right moment of need. Together with the creative and media agency, you develop cutting-edge campaign ideas, advertising assets and collaborate with other marketing teams and sales for impactful 360° activations.
Product Marketing
You are responsible for the Red Bull can portfolio and product-related topics together with another team member. Lead new product launches (e.g. season editions) with 360° activations. Therefore, you work closely with other marketing teams, Sales & Operations on innovative launch campaigns and track its performance. In addition, you ensure that all SKUs are up-to-date and legally compliant. You also monitor the Energy Drink/NAB market for relevant trends and come up with recommendations. Last but not least, you are the point of contact for all product-related questions within the company.
YOUR EXPERIENCE
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3(+) years marketing experience, ideally within the FMCG industry or a lifestyle brand
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Knowledge of above-the-line/below-the-line advertising, agency management, product management and/or consumer/market research is an advantage
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Excellent project management skills to coordinate international stakeholders & agencies as well as strong sense of responsibility with an ownership-mentality
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Ability to analyze data and turn insights into action as well as an entrepreneurial “can-do” attitude
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Fluent in written and spoken German and English. French is an additional plus.
We offer an extremely interesting, varied and exciting job as well as a unique corporate culture in a dynamic environment with modern infrastructure and a good working atmosphere.
Got what it takes? In your application we want to see your personal style – what makes you tick and why you think your next opportunity is here with us.
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