Combustible Consumer Intelligence Manager

Rejoignez JTI en tant que Combustible Consumer Intelligence Manager à Genève. Une opportunité passionnante au sein d’une entreprise dynamique et inclusive.

Tâches

• Analyser les comportements des consommateurs adultes et leurs besoins.

• Gérer des projets de recherche pour des insights consommateurs actionnables.

• Collaborer avec des agences externes pour des méthodologies innovantes.

Compétences

• Diplôme de niveau Bac+3, 10 ans d'expérience en marketing FMCG.

• Compétences analytiques et de gestion de projet excellentes.

• Capacités de communication et de persuasion élevées.

Combustible Consumer Intelligence Manager

Geneva, CH, 00000

At JTI we celebrate differences, and everyone truly belongs. 46,000 people from all over the world are continuously building their unique success story with us. 83% of employees feel happy working at JTI.

To make a difference with us, all you need to do is bring your human best.

What will your story be? Apply now!

Learn more: jti.com

Combustible Consumer Intelligence Manager

Position purpose:

The role is instrumental in driving consumer centricity and 360 consumer understanding across JTI. Combustible Consumer Intelligence Manager will play pivotal role to connect the dots in building a clear, data-driven understanding of adult consumers, including their needs, motivations, shopping habits, and consumption drivers for combustible and multicategory nicotine users. This role involves contributing to the creation of a comprehensive view of consumer behavior and market trends, enabling the organization to make informed decisions and stay ahead of industry trends.

The role will focus on development of compelling commercial analysis connecting the dots around ad-hoc qual and quant consumer researches, nicotine market trends and dynamics and out of the category imperatives and providing recommendations and actionable insights to the stakeholders. The candidate is expected to be highly involved in key consumer research projects set up, being in charge not only of the execution but the actionability of the outputs. Combustible Consumer Intelligence Manager must have a holistic understanding of consumer patterns, needs, motivations, behavior in the context of Multicategory environment.

Combustible Consumer Intelligence Manager will be engaged into global agencies management to ensure seamless project execution, as well as looking for new innovative ways to speed up consumer led insights through new methodologies implementation.

What will you do – responsibilities:

Connecting the Dots

Translate complex research findings into engaging narratives and compelling stories connect findings from various data sources to create a comprehensive view of consumer behavior and market dynamics

Consumer Insights Intelligence

Deepen our consumer understanding across categories and enhance our capabilities to anticipate future behavioral changes. Strong bases of Consumer Segmentation and how to link it to business opportunities.

Project management

Excellent project management, analytical, communication and presentation skills in order to connect the dots across categories with critical mindset and pressure tolerance.

External partnership

Effectively manage 3rd party suppliers (e.g. research agencies) supervising the implementation of the most appropriate research methodologies and ensuring seamless project execution to provide high quality, reliable & actionable insights.

Internal partnership

Successfully collaborate with M&S HQ functions, JTI HQ functions and Regions / markets. You will be responsible to be key SI contact to some stakeholders to steer communication and ensure alignment on information/project’s needs. Persuasion capabilities will be highly appreciated to ensure smooth execution of leading tasks.

Who are we looking for – requirements:

• Bachelor’s degree, master’s or equivalent preferred;

• 10+ years of professional experience in FMCG marketing and/ or consulting;

• Solid critical thinking and analytical skills required;

• Tobacco business knowledge and marketing research experience is a plus;

• Fluent in English with strong written and verbal skills (second language is a plus);

• Robust commercial understanding and translation of business questions into actionable business recommendations and implications are necessary;

• Well demonstrated interpersonal and intercultural skills and ability to smoothly operate across functions.

Are you ready to join us? Build your success story at JTI. Apply now!

Next Steps:

After applying, if selected, please anticipate the following within 1-3 weeks of the job posting closure: Phone screening with TA > Assessment tests > Interviews > Offer. Each step is eliminatory and may vary by role type.

At JTI, we strive to create a diverse and inclusive work environment. As an equal-opportunity employer, we welcome applicants from all backgrounds. We are committed to providing reasonable adjustments to applicants with special needs. If you require any accommodations, please let the Talent Advisor know during the selection process.