Digital Marketing Specialist 100%

The company
As «Master of Materials», Rado has achieved a pioneering role in the watch industry. Material competence, innovative design and modern watchmaking art characterize our brand and ensure that we are always one step ahead of the competition. These characteristics give the Rado watches their incomparable appeal and character - Feel the Rado difference!
Job description
Reporting to the Head of Performance & Paid Marketing and working closely with the Communication and E-commerce teams, Sales department, and local Brand and Marketing Managers, you are responsible for defining, executing, and optimizing the Digital Paid Media strategy at both global and local levels.
Budget & Media Planning
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Manage and continuously update the Media Plan for both global and local Digital Paid activities, ensuring efficient budget allocation and alignment with strategic priorities.
Global Campaigns
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Support the Global Paid Media Leader in the planning, execution, and optimization of global Digital campaigns across Paid Social, Display, Search, and Programmatic channels.
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Organize and lead regular performance reviews with local markets, presenting KPIs, insights, and campaign results to executive stakeholders.
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Evaluate and consolidate final campaign results, identifying key learnings and recommendations for future activations.
Local Campaigns
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Lead the execution, optimization, and performance reporting of local Digital campaigns across multiple channels, including YouTube, DV360, Meta, and CTV/OTT.
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Ensure local campaigns are culturally relevant, strategically aligned, and performance-driven.
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Consolidate insights and performance learnings from local markets to inform global strategy and continuous optimization.
Affiliate Marketing
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Develop, manage, and scale Affiliate Marketing programs across local markets, including partner coordination, performance tracking, and ongoing optimization.
Creative Management
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Develop Digital Paid Media content strategies and creative briefings across multiple advertising channels in close collaboration with internal and external stakeholders.
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Adapt and orchestrate global assets and messaging to meet local market needs for campaign activations.
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Manage day-to-day creative production for the Digital Paid campaigns, ensuring timely delivery of banners, videos, and other Digital assets.
Profile
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Strong analytical mindset, able to translate data into actionable insights and strategic recommendations
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Highly organized, detail-oriented, and capable of managing multiple projects simultaneously
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Proactive, solution-oriented team player with a results-driven mindset; able to work independently and collaboratively
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Curious, adaptable, and eager to continuously learn and grow within the digital media landscape
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Comfortable working in a fast-paced, international environment
Professional requirements
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Bachelor's degree in Marketing, Digital Media, Business, or a related field
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Proven experience in Digital Paid Marketing, managing global and/or multi-market campaigns
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Knowledge and hands-on experience across paid media channels and platforms, including Paid Social Media (Google Ads, Meta Ads, Programmatic DSPs, etc.)
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Expertise in advanced targeting and measurement techniques, including customer segmentation, multi-touch attribution, and funnel optimization
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Familiarity with Digital Asset Management (DAM) platforms and creative production workflows
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Understanding of the luxury industry and its digital paid marketing practices, including social, display, programmatic, and search
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Experience working with KPIs, benchmarks, and performance dashboards to measure campaign effectiveness and ROI
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Hands-on experience with Social Media Ads Managers (Meta, TikTok, Pinterest, etc.)
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Solid knowledge of web analytics tools (Google analytics or equivalent)
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Excellent command of Microsoft Office
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Experience in Adobe Suite (Photoshop, Premiere Pro) is a plus
Languages
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Excellent communication skills in English (spoken and written); additional languages are a plus
Company address & contact
Rado Watch Co Ltd
Bielstrasse 45
CH-2543 Lengnau
Want to join us?
Are you motivated to become part of the Rado family? As an employer we offer a great environment and benefits such as:
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Flexible 40-hours work week
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Participation to the healthcare insurance costs
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Subsidised on-site canteen
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Interesting development plans
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Free parking
We are looking forward to receiving your online application. Applications must include a motivation letter and CV, as well as letters of references and copies of relevant transcripts and/or diplomas.
Längfeldweg 119 2504 Biel