Chief Marketing Officer (M/F/D) 80–100%
Sette Racing AG
Tudor Pro Cycling is an ambitious and rapidly growing professional cycling team with a clear vision: to compete at the highest level of the sport while building a globally recognized brand. Backed by strong leadership and a commitment to performance, innovation, and style, we are redefining what a modern cycling team can be. We are looking for a
Chief Marketing Officer (M/F/D) 80–100%
You will lead the Marketing function with a strong focus on brand experience und fan engagement. You will drive international visibility, commercial growth, and the overall Tudor Pro Cycling brand experience across all touchpoints. We are looking for a strategic and hands-on leader who can strengthen our brand and create meaningful, high-impact experiences for fans, partners, and the global sports community.
Your Responsibilities
- Develop and execute Tudor Pro Cycling’s global brand and marketing strategy
- Drive brand positioning, storytelling, and visual identity across all channels
- Create impactful campaigns, digital initiatives, and fan engagement programs
- Transform our new headquarters into a brand experience destination
- Lead sponsorship activations and collaborate closely with commercial partners
- Identify new revenue opportunities through partnerships, merchandising, and media
- Ensure alignment across Performance, Operations, and Leadership teams
Your Profile
- Proven marketing leadership experience in sports, lifestyle, or premium brands
- Strong expertise in brand strategy, digital marketing, and storytelling
- Track record in team leadership, stakeholder management, and brand growth
- Deep understanding of sports marketing and sponsorship
- Entrepreneurial, hands-on mindset with strong execution capabilities
- Willingness to travel and thrive in a fast-paced international environment
- Fluent in German and English; additional languages are a plus
Our Offer
- The opportunity to shape the brand of one of professional cycling’s most ambitious teams
- A dynamic, international, and performance-driven environment
- Significant freedom to create, innovate, and make an impact
- The chance to work at the intersection of sport, culture, and innovation
- Primary workplace at our new headquarters in Sursee, Switzerland.
- We are born to dare, you too? We look forward to receiving your complete application.
