Marketing Manager EMBA HSG (m/f/d)

L'EMBA HSG, proposé par l'Université de St.Gallen, est destiné aux professionnels expérimentés. Cette formation enrichissante offre un environnement d'apprentissage dynamique et des opportunités internationales.

Tâches

• Exécuter le plan marketing en ligne avec la stratégie de l'EMBA HSG.

• Créer et publier du contenu sur divers canaux numériques pour attirer des candidats.

• Représenter l'EMBA HSG lors d'événements et accompagner les candidats qualifiés.

Compétences

• Diplôme de Bachelor ou Master avec 2 à 5 ans d'expérience en marketing.

• Compétences organisationnelles solides et capacité à respecter des délais.

• Maîtrise de l'anglais et de l'allemand, avec un esprit d'équipe créatif.

The Executive MBA HSG (EMBA HSG) is part of the Executive School of Management, Technology and Law at the University of St.Gallen. It is designed for experienced professionals and senior leaders who seek to enhance their strategic, leadership, and cross-functional skills in a global context.

Your tasks

Execute the defined marketing plan which aligns with Executive MBA HSG strategy. This includes but is not limited to:

• Conducting market and competitor research to identify trends and opportunities.

• Creating, localizing, and publishing content across social media, email, CRM systems, and digital ad platforms (e.g. LinkedIn, Google).

• Monitoring and optimizing campaign performance, including lead quality tracking, KPI reporting, and ROI analysis.

• Supporting collaboration with internal and external stakeholders (design, copywriting, recruitment, partners) and ensuring timely delivery.

• Ensuring brand consistency across all channels in line with HSG and joint branding guidelines (EMBA/IEMBA/EMBA ETH HSG).

• Representing the EMBA HSG at events (online/offline, local/international) and advising qualified candidates throughout the recruitment journey.

Your profile

• Bachelor or Masters degree

• 2-5 years of marketing experience in executing activities across the full marketing mix (professional services and/or educational services marketing preferred).

• Strong organisational skills with an ability to multitask and deliver to tight deadlines.

• Creative team player with a positive attitude and a hands-on approach.

• Strong attention to detail and high-quality standards.

• Fluency in English and German.

"A place where knowledge is created" - As one of Europe's leading universities of economics and business administration, the University of St.Gallen (HSG), Switzerland, is committed to the education of over 9800 students. The HSG is one of the largest employers in the region and provides an attractive and innovative environment for more than 3300 researchers, educators and professional staff.