Global Marketing Manager - Electric Oral Care

Driven by passion, run by family - Curaden AG, headquartered in Kriens near Lucerne, is a Swiss pioneer and global leader in preventive oral care. We build a healthier and happier society by revolutionising oral self-care, connecting oral health with overall well-being. Active in more than 90 countries on six continents, we combine innovative products, evidence-based education, and meaningful solutions that go beyond teeth - making prevention practical and personal. Our philosophy is guided by a simple belief: true health starts with understanding, motivation and the right tools. With the ambition to empower professionals and individuals worldwide, we seek to shift mindsets from repair to prevention and shape a future where oral care is not a chore, but a choice for health and happiness.
We know that our vision can only be achieved with people who think beyond the obvious and are ready to take responsibility.

To strengthen our Global Marketing team in Kriens, we are looking for a committed and creative personality as

Global Marketing Manager - Electric Oral Care 100%

Your tasks

• You are part of the Global Growth Marketing team and drive marketing success across our Oral Care Electric Toothbrush & Devices portfolio in both B2B and B2C environments.
• You own defined product lines and key marketing initiatives, from portfolio development to defining global go to market strategy and replenishment /subscription models.
• You plan and lead integrated global marketing campaigns across digital, professional, retail, and event channels, working closely with local markets.
• You support new product launches and ensure consistent brand positioning and messaging across all touchpoints.
• You collaborate closely with content, copywriting, branding and design teams to ensure creative excellence and brand consistency.
• You track KPIs, analyze campaign performance and consumer insights, and derive recommendations for continuous optimization.
• You work cross functionally with Product Management, Sales, Regulatory, Digital and other internal stakeholders to ensure marketing alignment with business objectives.
• You report directly to the Head of Category Marketing and Growth and receive strategic guidance from the Senior Marketing Manager within the category.

• You hold a Bachelor's or Master's degree in Marketing, Business Administration, or a related field.
• You bring several years of hands-on marketing experience in B2C and/or B2B consumer products, ideally within premium oral care, health- and beauty-tech, or personal care.
• You have proven experience coordinating international omnichannel marketing campaigns, from planning to execution and reporting.
• You are experienced in project management and enjoy working with multiple stakeholders across markets.
• You feel confident briefing and collaborating with creative agencies, designers, and content teams.
• You work data driven and are comfortable defining, tracking, and analyzing KPIs.
• You communicate clearly and professionally and manage stakeholders with ease.
• You are familiar with modern marketing tools and platforms such as HubSpot, Miro, Google Analytics, Asana, and the Adobe Suite, as well as MS Office.
• You are fluent in English. German and any other language are a big advantage.

• Meaningful impact through responsibility for global brands, products and campaigns
• Challenging, diverse and exciting tasks within an international scope and close collaboration across markets and functions
• A rapidly growing, stable Swiss family owned company with over 70 years of success and a strong values driven culture
• Professional growth supported by mentoring, trainings and further development opportunities
• A collaborative, dynamic working environment with a family like atmosphere in an exciting growth phase
• Trust in employees with the opportunity to actively contribute, take responsibility and shape ideas
• Attractive employment conditions including pension contributions, paid time off and additional employee benefits

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