International Recruitment Education Advisor (m/f)

At BHMS Business & Hotel Management School, we educate approximately 1,000 students from more than 95 countries every year. Our programs include Higher Diplomas, Bachelor’s, Master’s and MBA degrees in Hospitality Management, Global Business Management and Culinary Arts.

BHMS is part of the Benedict Education Group, one of Switzerland’s leading private education institutions, founded in 1928, educating over 18,000 students annually.

We are looking for an energetic, internationally minded Education Advisor to help expand our global student recruitment activities.

Position Summary

Reporting to the Marketing or School Director or to the Presisdent of B.H.M.S., the Education Advisor is responsible for developing student recruitment opportunities and achieving ambitious enrolment targets within an assigned international territory (primarily Asia or other designated regions).
This is a highly relationship-driven consultative sales role requiring a proactive individual who enjoys building partnerships, advising prospective students, and representing B.H.M.S. internationally.
The successful candidate will spend up to 100 working days per year travelling within the assigned territory, visiting educational partners, schools, agents, exhibitions and prospective students. The remainder of the year will be based at our Lucerne or Zürich campus, where the advisor will manage enquiries, convert leads, analyse market opportunities, prepare future recruitment activities and collaborate closely with colleagues across marketing, admissions and academic operations and ensures his recruited students wellbeing

Key Responsibilities

• Achieve and exceed annual student recruitment and revenue targets within the assigned territory.
• Develop and execute territory recruitment plans aligned with institutional growth objectives.
• Identify, develop and maintain relationships with education agents, schools, universities and other strategic partners.
• Generate new business opportunities through proactive prospecting and relationship building.
• Manage a sales pipeline with a typical recruitment cycle of three to six months.
• Guide prospective students throughout the complete admissions process, from first enquiry through application, Letter of Acceptance (LOA) and enrolment.
• Deliver professional presentations, seminars and information sessions to students, parents, schools and recruitment partners.
• Represent B.H.M.S. at international education fairs, exhibitions and promotional events.
• Maintain accurate and timely records of all activities using the B.H.M.S. CRM system.
• Prepare sales reports, market intelligence and recruitment forecasts.
• Monitor market developments, competitor activities and industry trends within the assigned region.
• Work closely with Marketing, Admissions, Academic Operations and Student Services to ensure an outstanding applicant experience.
• Contribute ideas and initiatives to improve recruitment effectiveness and market penetration.

Qualifications & Experience

• Minimum 5 years’ experience in international education recruitment, educational sales or hospitality-related business development.
• Fluency in German and English
• Proven record of consistently achieving or exceeding recruitment and sales targets.
• Demonstrated ability to develop new markets and build long-term business relationships.
• Experience managing multiple recruitment opportunities simultaneously throughout a consultative sales cycle.
• Excellent interpersonal, negotiation and presentation skills.
• Strong organisational and time-management abilities with a high degree of self-motivation.
• Ability to work independently while contributing effectively within an international team.
• Comfortable working with CRM systems and Microsoft Office applications.
• Willingness to travel internationally for up to 100 working days per year.
• Experience within higher education or international student recruitment is highly desirable.

Education

Bachelor’s degree in Business, Marketing, Communications, Hospitality Management or a related discipline.

Personal Profile

The successful candidate will demonstrate:

• A genuine passion for international education.
• Strong intercultural communication skills.
• Professional credibility and confidence when dealing with students, parents and institutional partners.
• A consultative and solution-oriented sales approach.
• High levels of initiative, resilience and accountability.
• Excellent planning and organisational skills.
• The flexibility to work across different cultures and international markets.
• A positive, collaborative and customer-focused attitude.

What We Offer

• An exciting international career with one of Switzerland’s leading private higher education institutions.
• Extensive international travel and global networking opportunities.
• A multicultural working environment in the heart of Switzerland.
• Professional development and career growth opportunities.
• Competitive salary with performance-based incentives.
• The opportunity to make a meaningful impact on the educational journeys of students from around the world.

Interested candidates should send their complete application, including a portrait photo, to the address below.

BHMS Luzern

Herr Benedict Education Group Personalabteilung

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