Influencer Marketing Specialist

Introduction de la société

Longines - famous for the elegance of its timepieces - is a member of the Swatch Group Ltd, the world's leading manufacturer of horological products. Based in Saint-Imier, Switzerland since 1832, Longines watchmakers enjoy an expertise steeped in tradition, elegance and performance. With generations of experience as Official Timekeeper of World Championships and as a partner of international sports federations, Longines has created lasting and durable links to the world of sport.

We are looking for an Influencer Marketing Specialist for our Marketing Department.

Description du poste

As an Influencer Marketing Specialist, you'll be at the heart of our Digital Marketing team, shaping impactful creator partnerships and bringing innovative projects to life. Working closely with our subsidiaries, you'll develop and execute influencer strategies that connect with audiences, elevate brand visibility, and drive engagement. Combining your passion for sports, creator culture, and project management, you'll turn collaborations into meaningful brand experiences.

Key responsibilities

Global Influencer & Creator Strategy

• Develop and implement influencer marketing strategies to support communication goals and objectives.
• Identify, evaluate, and onboard influencers whose values, audience demographics, and content style align with the organization's brand identity and communication goals.
• Negociate contracts and agreements with influencers, ensuring clear expectations, deliverables, and compliance with organizational guidelines and policies.
• Coordinate content creation and distribution schedules with influencers and the different subsidiaries to ensure alignment with campaign timelines and communication objectives.
• Monitor and analyze the performance of influencer campaigns, leveraging data and insights to optimize strategies and maximize ROI.
• Coordinate 30+ subsidiaries' initiatives with influencers and maintain a global overview.

Sports & Sponsoring Content Management

• Collaborate with sports partners (Equestrian, Ski) to source, plan, and distribute content across social media platforms (Instagram, Broadcast, TikTok).
• Maintain an editorial calendar that merges storytelling across sports, creators, and key seasonal moments.

Profil

• Bachelor's degree in communication, marketing, public relations, or a related field.
• 3 - 5 years of proven experience in influencer marketing, communications, brand partnerships, or related roles, preferably within a corporate agency, or a sports marketing environment.
• Strong project management skills, with the abililty to manage multiple campaigns simultaneously, prioritize effectively, and deliver results in a fast-paced environment.
• Excellent verbal and written communication skills, with a keen eye for detail and the ability to craft compelling messages for diverse audiences.
• Strong analytical mindset, with the ability to interpret campaign data, measure performance, and translate insights into actionable recommendations.
• Solid understanding of social media platforms, creator ecosystems, influencer marketing tools, and analytics platforms.
• Creative and innovative thinker with strong problem-solving skills and a passion for the equestrian and ski industries.
• Strong understanding of the key athletes, influencers, communities, events, and trends shaping the equestrian and ski sports landscapes.
• Ability to identify culturally relevant opportunities and translate sports and lifestyle trends into impactful influencer marketing activations.

Compétences requises

• Collaborative team player with a positive mindset and attitude.
• Passion for digital culture, social media, creator-led storytelling, with a constant curiosity for what is new in the industry.
• Creative thinker who brings fresh, innovative ideas and new perspectives to campaigns. 
• Eager to challenge the status quo and identify new opportunities for brand growth and engagement. 
• Highly organized with strong prioritization and multitasking skills. 
• Adaptable, flexible, and able to thrive in fast-paced environments. 
• Proactive

Langues

Fluent in French and English; additional languages are a plus.

Lieu de travail

St-Imier

Personne de contact

Jamie Nanchen